Kodak Will Continue to Support Film

[Brian Moore]

From the British Journal of Photography
Kodak phases out digital businesses, keeps film alive - British Journal of Photography

Direct from Kodak (Jump down to the last bullet point if you're in a hurry)
Kodak Focuses Consumer Business On More Profitable Growth Opportunities

 

[Hamish Gill]

This brand licensing lark I don't get!
If you are going to continue to exist as a company it seems odd to allow other companies to use your name to build and sell cameras! Especially when the likelyhood is they will be made cheap as anything in the far east and have a Kodak sticker slapped on them! We used to call them "vivitar specials" in the shop or "genuine panaphonics" or just "pony" ... Crap basically, with whatever brand someone managed to get thier hands on!
If Kodak had been making half decent compact cameras for the past few years it might not be so likely to happen, but they haven't, they have mostly made tat that has done helped they towar the mess they are in now! So it's not like they have a great rep in the consumer markets to support somone licensing the brand for good use! With that in mind surely licensing it is more likely to further damage them?

I also wonder what will happen to all the big sensors they make for hasselblad, and I guess other companies?
It's always seemed odd to me that they were capable of making such high quality stuff for other brands but when it came to their own brand they just made cheap stuff?
What was the last interesting digital camera with a Kodak name on it? The DCS14n? That was ten years ago! Since then I can't remember a digital camera from Kodak that has been of even vague interest! Why, when they have the technology?

Anyway, I don't really know what I'm talking about, just ranting as I see it

Good that they are keeping film going though eh?

 

[Brian Moore]

Good that they are keeping film going though eh?

I would think Kodak would be publicly celebrating the continued existence of their film production unit and the quality of the products they make. Instead it seems almost an afterthought in the press release. The last bullet point? C'mon,...the confirmation that film production will continue deserves a release of its own. Film shooters like me--and I think there are a few of us around still--would rejoice at any such celebration.

 

[Chris Dodkin]

The digital sensor side was sold as is - and looks like it will just continue under a new name

Truesense Imaging, Inc.

Truesense Imaging, formerly the Image Sensor Solutions (ISS) division of Eastman Kodak Company, was acquired by Platinum Equity through a transaction with Kodak that closed on November 7, 2011.

As an independent company, Truesense Imaging will continue to provide a broad range of image sensor devices that combine high resolution, ultra-fast frame speeds, and unmatched image quality – features relied on by camera manufacturers around the world for use in their most demanding commercial, industrial, and professional imaging applications.