NY Times Article About the Merits & Value of Peter Lik's Photography

a massive PR exercise for his ego. When he gets it right his photos are amazing but he has the very big potential to be average so as a photographer i like what he does, as a person i think he's an arsehole who has no apparent feeling for what he does it's about money.
 
But it see a business plan for my next shot!
Lol as a business plan it's genius and he us a marketing dream... Just a pity he has no humility at all. It's fine and dandy being arrogant, hell I do it myself on occasion, but, he needs to show some respect
 
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