I have 2 external drives and use Time Machine and Carbon Copy Cloner on my iMac. On the PC I have used Todo Backup which is available in free and paid versions. I also use Windows Backup in Win 7 which by all accounts is very good, easy to use and seems to work fine for me. For drives I would stay away from Maxtor and Seagate.
There are only 2 major OEM's of HDD's at this point - Western Digital and Seagate. Toshiba is the only other independent manufacturer, but they are a minor player compared to Seagate and WD.
Maxtor ceased to exist in 2006 when it was absorbed into Seagate. Seagate also recently acquired the Samsung HDD business and that brand has disappeared. WD recently purchased Hitachi Global Storage Technologies and while Hitachi branded HDD's are still being sold, they are now part of WD. Most of Toshiba's HDD business is 2.5" laptop drives.
While I would tend to choose WD over Seagate, all of the large scale reliability studies I have seen recently indicate there is no significant difference in MTBF between brands or even in consumer vs enterprise product lines. For NAS/RAID use I favor the WD Red or Blue lines since the error recovery timing is compatible with HW RAID controllers (consumer drives tend to drop out of the array). For individual drives (or JBOD use), you might as well purchase based on price for a given capacity and performance.
I probably have close to 3 dozen 2/3/4 TB HDD's from WD, Seagate, Samsung & Hitachi between my computers, NAS and backup sets, and have to say there seems to be little to differentiate brands from a reliability standpoint.
The fact is HDD's have gotten a lot more reliable, faster and quieter than what many are remembering from years ago. It largely has turned into a commodity. Just be sure to use drives with Time Limited Error Recovery (TLER) enabled for use in RAID arrays. The relatively new WD Red series is the most cost effective solution presently for use in arrays. There were some firmware issues in the first batch, but that has been OBE for some time now.