I like this Chris. While I was at the OECD meeting in Stockholm, a colleague from the US (originally Canada) was ranting about coffee. About the ridiculous level of choices (medium and large but no small etc!) and that some people now walk along with the ticks facing forward so others can see how discerning they have been. I had no idea what he was on about until he explained it but it seems that they even leave them on top of the trash with their choices on display down your way!