As I understand it, it requires a very large sensor, but just outputs a rather low resolution image. I am not sure who it is aimed at. A knowledgeable enthusiast will choose an appropriate lens and aperture for the effect wanted, and probably knows well how to focus a camera. While it might save a snapshooter from the plague of fuzzygraphs, choosing the point of focus would definitely require a computer and processing software—not something most snapshooters are into. A touch-screen monitor on the camera could be a reasonable compromise.
Considering that the shipping date is somewhere in the vague future, I expect that the current hype is aimed more at venture capital than at potential customers. Vaporware is the term. It smells much like the announcement of the Foveon sensor that I was assigned to cover for a Brit hi-tech magazine. According to Foveon's hype-machine, every camera maker in the world was beating upon their door, and it was just a matter of days before we all threw our dreadful Beyer mosaic CCD based cameras in the trash and blissfully shot with Foveons forever after. That was not exactly the way it worked out.
Real photography is creating an image using light. The term could not be more all encompassing. I recall a decade and a half back just as image capture was becoming electronic, crusty old dolts claiming it was not photography. Photography required film. Wrong then, historically wrong—and wrong now. If the end product is an image made with light—it IS a photograph.