Is This Why Fuji 'get It'?

[Chris Dodkin]

Just found this interesting blog entry by photographer Kevin Mullins.

He and three others (Zack Arias, David Hobby and Bert Stephani)were recently flown out to Tokyo by Fuji, and spent two days providing feedback to the Fuji team who design and build the X Series cameras.

"See the guys in the blue shirts? These are the people that design, manufacture, make, forge and breathe life into the X-Series of cameras."

Kevin presented a short film to the Fuji team on how he shoots with the X Series:

Then spent time with the designers and engineers, as they went through intensive Q&A on the cameras, how they performed in the real world, the colors they produced, features they felt could be improved or added.

This young guy is the designer of the X100

It inspiring to hear about the level of care Fuji is taking to ensure their products are the best they can be.

The blog post is filled with images from the trip, and a lot of test images from the new 23mm lens - so well worth a read.

http://www.kevinmullinsphotography.co.uk/personal-photography-2/tokyo-fujifilm.html

Kevin says in his wrap-up "These cameras have soul, and by spending time with the people who breathe life into that soul I’m extremely excited for the future of the X-Series of cameras."

 

[Larry Bolch]

After decades with other products, Fujifilm is a bit startling. When I bought the X100, I got a letter from Fujifilm Canada with a ticket for a free 16×20 canvas print and roughly the equivalent of NPS service when I was a full time shooter. The X-Pro1 netted me a superb quality cable release. Neither was advertised and both were a welcome surprise. Fujifilm Canada has the Fuji Guys video with loads of information on products and their use. A friend had a problem with his Fuji camera, and he said that the eagerness to please in fixing it was amazing. They were bending over backward to please. He was amazed. I fully realize that this is Fujifilm Canada, and service can vary from country to country.

About the cameras—perhaps my all time favorites. Each fills its assigned role as well as I could possibly hope. The most recently announced the X-M1 is under consideration, primarily for people and street photography. It uses all my lenses, and has the same imaging system as the X-Pro1. However, it is tiny, has an articulated monitor so it does not have to be in the line of sight, and a very light 16-50mm (24-76mm equivalent field of view) zoom lens is only $100US more. Very portable, and getting the camera out of the line of sight makes it much easier for a subject to relax. I want to handle the merchandise before I buy, but acquisition is quite probable.

 

[Pete Askew]

Thanks Chris. Interesting.

 

[Dave Young]

I barely want to read or watch this with my pre-occupation for an X100 at present.