X100 for fashion

Chris Dodkin

West Coast Correspondent
The X100 is one hell of a camera, we have plenty of folks on here who have proved that again and again.

Here's a fashion shooter, Damien Lovegrove, putting the X100 to great use, and really bringing home that this camera can deliver at the highest level.

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Fujifilm X100 Photographs

Warning: Some image are not suitable for viewing at work

Damien learned his trade as a cameraman and lighting director during 14 years at the BBC, working on programmes such as the Clothes Show, Top of the Pops and Casualty.

Fifteen years on, Damien has become one of the foremost trainers of photography and entrepreneurial business strategies in the industry.

And he takes a mean X100 shot or two as well!
 
from what i understand the fashion industry is very snobby when it comes to kit (apart from terry richardson), I read an article that implied you wouldn't be employed as a fashion tog without a hasselblad
 
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